There’s a big temptation that PPC managers need to stay away from, especially when first building an account. The temptation is assumption. (And yes, we all know what happens when….) If you assume, you can waste a lot of time building out a campaign that you will just have to spend MORE time fixing later.
If you have a PPC account, as you read this you are paying for wasted clicks. Visitors that aren’t really interested in what you offer are coming to your website and you’re paying for them. Isn’t that frustrating to know? The bad news is that the nature of PPC won’t enable you to ever totally eliminate this from happening.
What’s the best keyword research tool out there? Google’s? WordTracker? Keyword Discovery? Actually, none of them. The best keyword research tool is a broad match keyword in a PPC account.
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
When you’ve been writing about SEO as long as I have you sometimes feel that you’ve run out of things to say. We forget that there is always someone new […]
Each blog post you write should leave your readers fully satisfied. Like sex, a good meal or even a good TV show, each blog post must be enough to leave […]
There is an old adage that says you need to leave people wanting more. The essence of this is to make sure you don’t give so much that your audience […]
Having a good headline, a good article and even a good-looking site isn’t always enough to maintain an audience. To keep people coming back to your blog day after day […]
It’s just a fact of life, good looking people get more attention. We walk through the checkout line in the grocery store and see half a dozen magazines filled with […]
You have a good idea for a blog post, but getting people to keep coming back and reading day after day takes more than a good idea. You have to […]
In Step 1 of the Go Blog Yourself series I discussed the need to know more about your audience. If you want to get someone’s attention you have to know […]
I’m not the first one to chime in on this topic, mostly because I’ve gone both ways and I can make pretty valid arguments from either side. But I’ve finally […]
I enjoyed reading the Blog Profits Blueprint by Yaro Starak. At 52-pages, the reading is quick and powerful, and since the download is free you might as well just get […]