Many people think of a “conversion” as a confirmed sale. It is, but that’s not the only thing that actually qualifies as a conversion. Every business is different. When it […]
Bing Ads has rolled out a new system of tracking valuable actions that result from the ad campaigns run on their platform. It’s called Universal Event Tracking (UET). With one […]
Until now, the only information a user had on a search results page to decide where to click was the 135 characters in the ads. This led to many advertisers getting away with bad post-click marketing as long as they wrote great ads. Not any more. Advertisers can no longer hide behind the click. Now, users can hover over an ad and see a preview of the landing page with snippets of real text to see how closely it relates to what they’re looking for.