6 Ways to Get User Generated Content for Ecommerce SEO
When it comes to SEO, you want to get every advantage you can. Most SEO successes comes not from big things but from an avalanche of small things that all work […]
How To Get 9 Customer Touchpoints, Barely Lifting a Finger
It is believed to take 6-8 interactions with someone before they will become a customer. For sales people this means you have to keep trying and trying and trying, making […]
5 Ways to Boost Consumer Trust with Your Marketing Campaign
Competition is fierce in almost any market, and customer loyalty seems more and more difficult to come by. Across the board, consumers are more skeptical than ever before, receiving hundreds […]
Redeeming Customers that Bypassed Your Search Results
First, I’ll state the obvious… You do search engine marketing because 80% of web activity starts with a search. You know the more you can appear in front of your […]
An SEO’s Bill of Rights
In an effort to provide clarity between SEOs and their clients, I created a bill of rights for SEO clients. This post covers the bill of rights for the SEOs. […]
The Dirty Little Secret of Conversions, Part 3: Give Customers What They Need
While it’s great to know what people want, when you give them what they want, you only give them a partial solution. The want is the symptom. But, when you […]
Why You Should Never Duplicate Your Competitor's SEO Strategies
Engaging in competitive research before and during your SEO, PPC, Social Media, and Link Building campaigns is smart business. As they say, “information is power.” But, too much information can […]
Are You Preaching to the Converted?
There is an odd phenomenon that I have noticed in the world of websites. There is a small, yet vocal, group of people that love crap! Time and time again, […]
Using Paid Search Keywords Correctly to Build Your Online Business
In my last post, I shared using a fishing metaphor to talk about stepping your PPC game up to the point where you know how to use it to build your online business for the long haul. So, let’s start looking at some of the “tricks of the trade” to do just that.