The Customer Isn’t Always Right (But It’s Still Your Fault)
We all know that the customer isn’t always right, but it’s your job to make them feel as if they are. If the customer is made aware that they are […]
The Dirty Little Secret of Conversions, Part 3: Give Customers What They Need
While it’s great to know what people want, when you give them what they want, you only give them a partial solution. The want is the symptom. But, when you […]
Use Ad Testing to Help Reach Your PPC Marketing Goals – Part 2
OK, so you get this previous post about ad testing and you set up some tests… now what? How do you measure the results? One of the cool features of AdWords is the ability to make a report to observe almost anything about your account. In the case of measuring ad performance, you can create an (that’s right, you guessed it) Ad Performance Report.
SEO 101 – Part 16: Everything You Need to Know About Building Links
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
The Best Damn Web Marketing Checklist for Forms and Processing Errors
This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series. What this is about: This list covers how web forms […]
The Best Damn Web Marketing Checklist for the Contact Us Page
This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series. What this is about: This list covers various aspects which […]