How to Pick your Digital Marketing Battles So You Can Win the War
Digital marketing is a war. I can’t say it’s an epic battle of good vs. evil–no Sith Lords here!–but it is an ongoing battle between success and failure. Ok, maybe it is about […]
How To Make Sure Everyone is Using the Same Digital Marketing Playbook
Everyone wants to have a successful web marketing campaign, but success only comes with an honest assessment of your battlefield. As the saying goes, you have to know where you […]
Your Website Should Be a Journey, Not a Destination
“If you aim at nothing, you’ll hit it every time.” –Zig Ziglar Goals are important to establish before embarking on a web marketing campaign. But it’s not just the overall […]
What Does Digital Marketing Success Mean to You?
What is your definition of online success? Are you looking for rankings, traffic, downloads, sales, all of the above, or something else? Maybe you haven’t really thought about it, or maybe […]
Good Digital Marketing Goals Gone Bad: When It’s Time to Change Course
You may have heard this analogy before, but bear with me for a minute. If an airplane takes off and is only one degree off in it’s calculations, it may […]