Keywords Are For Conversions, Not Clicks
One of the most difficult aspects of keyword research is understanding the searcher’s intent for any given keyword. The intent determines where the searcher is in the buying cycle. Are […]
Google Instant Isn't Instant Gratification
Over the past few days, I’ve been playing around with Google Instant and reading a lot about it. There is a pretty broad range of opinion, and I’ve been drawing […]
Scouting Keywords That Will Become Your All-Star Players
What’s the best keyword research tool out there? Google’s? WordTracker? Keyword Discovery? Actually, none of them. The best keyword research tool is a broad match keyword in a PPC account.
Maximize Your PPC Budget with Granular Ad Groups
One of the most important things you can do to get all that you can out of your PPC campaigns is to practice granular ad group organization. This does not mean you leave out 1-2 word phrases because we know they carry a lot of needed volume and conversions. So, what do we do with them? Put them in their own campaigns where you can better control them. Then, pull 3-word phrases that perform well enough to have their own ad groups and create them as you optimize your account.
When, Why and How to Construct a Meta Description Tag
Meta description tags get a bad rap. They are often either considered to be more valuable than they really are, or dismissed as near irrelevant. The truth is that the […]