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Keywords Are For Conversions, Not Clicks

One of the most difficult aspects of keyword research is understanding the searcher’s intent for any given keyword. The intent determines where the searcher is in the buying cycle. Are […]

Google Instant Isn't Instant Gratification

Over the past few days, I’ve been playing around with Google Instant and reading a lot about it. There is a pretty broad range of opinion, and I’ve been drawing […]

Maximize Your PPC Budget with Granular Ad Groups

One of the most important things you can do to get all that you can out of your PPC campaigns is to practice granular ad group organization. This does not mean you leave out 1-2 word phrases because we know they carry a lot of needed volume and conversions. So, what do we do with them? Put them in their own campaigns where you can better control them. Then, pull 3-word phrases that perform well enough to have their own ad groups and create them as you optimize your account.