Web Developers: Please Stop Using the Hx Tag as a Design Element
Lately I’ve been seeing a lot of sites where the designers were a bit lazy on the coding of the visual elements. Especially when it comes to creating new styles […]
How Poor Product Categorization Can Frustrate Shoppers and Search Engines Alike
Like a sound site architecture and directory structure, product categorization can play a significant role in how both search engines and users are able to access your products. There are […]
Theories in Duplicate Content Penalties
There are two kinds of duplicate content: content that is duplicated on multiple websites sites and content that is duplicated on multiple pages of a single site. I believe the […]
Team Reading List 2.8.08
SEO Makeshift Anchor Text… Link Title Attribute vs Image Alt Tags: Which is Better? Rewriting URLs: SEO for CMS, E-Commerce, and Dynamic Sites Create Forms in Google Docs Spreadsheet Optimizing […]
The 19-Hour Website Analysis, in 20 Minutes or Less
Performing a complete website review is rarely easy. I’ve found that you can start a site analysis intending to spend just a few minutes looking over it only to find […]
Two Important Overlooked Questions in PPC
Forget about the details of setting up an AdWords, Search Marketing or adCenter campaign. — You aren’t going to find those instructions here. At least not today anyway. If you’re […]
SEO Advice – From Someone Who Doesn’t Do SEO To Someone Who Knows Even Less
A friend of mine sent me an email last week, asking about optimization for his personal website. My reply was long winded (which is typical coming from me) and I […]
Can You Make My Website Suck Please?
I am often dumbfounded when working with some websites. Often I need to make a minor update to a client page, but later realize that more dramatic changes are necessary. […]
Book Review: The Usability Kit
The Usability Kit: The Professional’s Web Usability Toolkit Authors: Gerry Gaffney and Daniel Szuc Binder: 397 pages Cost: $197; Originally Published: November 2006 The Usability Kit has two very distinct […]
Table of Contents or Index?
What’s more important- The table of contents, or the index? Your answer most likely depends on the reason you’re reaching for a book to begin with. When you pick up […]
A Day in the Life of a Search Engine Friendly Web Page: Navigation & Links
We recently had been working with a client to get them to remove their block of footer links. All the links were relevant to drive people to their brand pages […]