So far, we’ve looked at pattern analysis and failure analysis as ways in which you can use your internal site search data to improve your website (which you should be doing!). But, there’s more than just search queries to look at. There are also search sessions that you may be able to look into for more insights. A search session occurs when a searcher executes multiple queries in one session while trying to address a single information need. As they interact with your search results and content, it should tell you a lot about how your site is servicing them.
This series is pulled from a presentation given at SMX East. Part I of this serious covered the problems duplicate content creates. This post covers the causes of duplicate content, […]
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
Here is another round of questions submitted to me during a Website Architecture webinar I gave a couple months back. I wasn’t able to answer most of these questions before […]