In today’s oversaturated digital world, users are not engaged by mindless jabber from brands. Meanwhile, many networks are cutting down on the amount of organic branded content shown to users. […]
Influencer marketing is more than just an internet buzzword. For many brands, it’s a real strategy to reach their audiences in a meaningful way. Still, there are obstacles to influencer […]
When I decided to become a serious Twitter user, I figured the first thing I had to do was search for people and/or conversations that I could follow and get […]
Social media has changed the way we work, think and communicate. It must also, therefore, change the way we write. Throughout history, communication has evolved. Common vocabulary has gone from […]
Sometimes we get to doing something for so long and are so involved in telling people how to do something, that we forget that there are still people who need […]
Although in beta and only open to VIP advertisers that are invited, Twitter has finally released their ad platform called Promoted Tweets. The general format is that you can use tweets you’ve created or that have been retweeted by someone else as “ads” that are promoted in certain environments. The way the ads are served are analogous to both search and contextual advertising in AdWords, where you pick keywords that are searched on to have your tweet shown or it is matched to a stream of tweets given the contextual nature that you choose in your account. You pay on a cost per engagement which include clicks, favoriting, retweets and replies. There is also Promoted Account where you can essentially buy followers and Promoted Trends where you are shown on hashtags.
Is Twitter just the newest, shiniest yet useless Web 2.0 toy or a powerful way for your business to connect with your customers? It’s up to you to answer that. […]