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E-Marketing Performance Blog

How to Be a Playa…Digital Marketing Style

We’ve all seen the movie or the television show…or maybe the real life version. Some guy or gal who thinks they’re slick tries to juggle multiple boyfriends/girlfriends. One of them finds out and disaster (and often hilarity) ensues.

Well, juggling multiple audiences on your website can be just as tricky. No, you don’t have to worry about getting caught, but you do have to worry about making sure all audiences are being served and no one feels neglected. There ain’t no flowers that will fix that!

In this Search Engine Journal article, I explain how you can keep your A-Audience happy while keeping a little B- and even a C- on the side. If you ever dreamed of being a playa, here’s your chance. 😉

Read Full Post: How to Target Your A-Audience Without Losing Your B-Audience

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