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E-Marketing Performance Blog

Team Reading List 6.12.07

Jennifer teaches us how to Hide and Speak with online businesses. This is the first in a series of posts about how to gain traffic without the likes of Google, Yahoo, MSN or Ask.

What does Google Universal Search mean? According to Mike Grehan it means that SEO Is Dead. Not sure I fully agree, but it does change how we need to look at SEO and yes, SEO is even more marketing than before. If SEO isn’t dead, “top search engine rankings” are! I’m not a fan of Google’s Universal Search, but I do like they way ASK has combined their results into a single page.

Did you know that Search Ads & Contextual Ads Are Different? Brad Geddes tells us why at Search Engine Land.

Three AdWords experts say Don’t Let Google Optimize Your Campaign. I would agree with all three.

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