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E-Marketing Performance Blog

Temporary Brilliance or Verbal Flatulence?

This was the final paragraph of a post over at High Rankings on a thread about good and bad SEOs.

An SEO that says they can when they know they can’t is a crook. An SEO that unrealistically builds expectations is performing bad faith business. An SEO that spams the search engines but ensures their clients have full knowledge of the possible outcome is just fine. The SEO that can keep expectations at realistic levels while consistently outperforming those expectations while employing absolutely no spam techniques is a genius.

It struck me as rather clever, but then maybe I’m just full of myself today. You decide.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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