This was the final paragraph of a post over at High Rankings on a thread about good and bad SEOs.
An SEO that says they can when they know they can’t is a crook. An SEO that unrealistically builds expectations is performing bad faith business. An SEO that spams the search engines but ensures their clients have full knowledge of the possible outcome is just fine. The SEO that can keep expectations at realistic levels while consistently outperforming those expectations while employing absolutely no spam techniques is a genius.
It struck me as rather clever, but then maybe I’m just full of myself today. You decide.