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E-Marketing Performance Blog

The Art and Science of Brandification for Little or No Money

My Small is Beautiful article for the month has been posted at Search Engine Land. The (edited) article discusses the benefits of branding for the small business. And you don’t have to spend money on branding they way big companies like Target does. It can all be done cheaply via search results.

Read the article, The Power Of Branding For Small Business, Part One and then Sphinn it.

So what edits were made before publishing? The title for one. I have a hard time coming up with clever titles and the published one is shorter and sweeter than mine which you see as the title of this post. Which one do you like better?

The other edits I noticed were the “big deal”s. My words were a bit different. Instead of “big deal” I originally wrote “BFD”. I understand the reason for the editing. But what do you think?

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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