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E-Marketing Performance Blog

The Good, the Bad (but not the Ugly) of SEO

ThumbsKeywords in content is good.
Keyword stuffing content is bad.

Reciprocal links are good.
Excessive reciprocal links are bad.

Linking out is good.
Linking out to junk is bad.

CSS is good.
Code bloat is bad.

Link marketing is good.
Link spamming is bad.

Search knowledge is good.
Algorithm chasing is bad.

Trusted domain names are good.
New domain names are bad.

A crawlable site is good.
A non-search engine friendly site is bad.

Informative content is good.
Useless content is bad.

Well written articles are good.
Regenerated articles are bad.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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