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The World’s Absolute Best Link Building Technique

Rand Fishkin of SEOmoz asked his readers to present their three best link building techniques. Instead of posting mine in the comments of his blog I thought I’d post mine here for the benefit of all my readers:

  1. Steal an idea from someone else
  2. Create a contest out of it
  3. Hoard the incoming links by not linking to your source of inspiration

Yep, that should do the trick. πŸ˜‰

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

31 Responses to The World’s Absolute Best Link Building Technique

  1. Janeth says:

    I’ve always been a big fan of stealing other people’s ideas. And there is an art to it, you have to make sure that it was a good idea to start with.

  2. Bill Hilton says:

    I doubt that anyone in the squeaky-clean, worldwide brotherhood of SEOers would even consider such tactics.

  3. randfish says:

    Hey! I sort of resent that (although I know you mean it tongue-in-cheek). And you stole it from Rae Hoffman who stole it from Jim Boykin who stole it from Jill Whalen who stole it from JimWorld who stole it from the old librarian’s reference tips list emails who stole it from the advertising agency write-in contests who stole it from… πŸ™‚

  4. Stoney G deGeyter
    Stoney deGeyter says:

    Yep. absolutely, Rand! I just enjoy hacking on you and using you do my advantage. I wouldn’t want you to think that I don’t love you anymore!

  5. Hobo says:

    1. Jump on somebody’s else idea thats went popular
    2. Diss it
    3. Go back to sleep

    πŸ™‚ Stumbled and Sphunn for the cheek πŸ™‚

  6. Jaan Kanellis says:

    How about just being better at what you do or sell than anyone else and then letting the world know. That would be the best technique I know of.

  7. Jon Payne says:


    If you are a firm doing your own SEO perhaps you can control this (simply being better). However, if you are an agency handling SEO for a client simply telling the client “hey I think you guys should just be better than all of your competitors and that is how we’ll get links” is a bit optimistic and idealistic.

  8. Paul Burani, Clicksharp Marketing says:

    In the Link Building Secrets article, don’t miss Eric Ward’s contribution. He shares an amazing trick using Google Alerts, and frankly, I am impressed that he didn’t hoard that one for himself. Kudos bar to Eric.

  9. Stoney G deGeyter
    Stoney deGeyter says:

    I agree, Paul. I really liked Eric’s tips. That’s one we put to use right away.

  10. Geld Lenen says:

    I really liked all the link building tips on your guide. Glad I stopped by to check out “somebody who isn’t too happy” his website πŸ™‚

  11. Matt says:

    I think its a great idea, but it would help if you could spell Rand’s name right… πŸ˜‰ FisHkin πŸ˜€

    Boom! Another site bookmarked for me!

  12. Online Store Marketing Blog says:

    Although this was toungue in cheek, after following several links, I ended up finding some really good tips on find high trust links.


  13. It all comes down to originality.

    All these tips have been tried before, the key is coming up with new methods and ideas which will drive traffic to the chosen site. There is no shortcut to good ‘ol brainstorming, creativity and original concepts.

  14. What works for us is working on our blog and releasing stories that are current and are in the media and also have open questions that allow people to start debate.

  15. Vincent Oosthuizen says:

    I also love stealing other peoples ideas and duplicating there SEO.. it works most of the time πŸ˜‰ i have a few other article on my website that you can read regarding link building too, click website design or Website hosting to visit the site

  16. Adam says:

    One of the bizarre things about being a “non-celebrity” SEO is trying to figure out what’s tongue in cheek and what is legitimate beef. Sometimes it’s good to just fly under the radar. πŸ™‚

  17. Matt P. says:

    I found a lot of good ideas from the SEO comments section of the blog posts. Some actionable, some not. Anyway, thanks for coming up with something that Rand could ‘rip off’ so that I could get those ideas πŸ™‚