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E-Marketing Performance Blog

Top 4 Causes of a Dissatifying Web Experience

So why are people dissatisfied with their experience at your site? Jason Green has brought to the forefront some research conducted by Standford Persuasive Technology Lab that indicates the top 4 reasons.

1. Not able to find specific/needed information.
2. The website is confusing.
3. The website loads too slowly.
4. The existence of broken links.

Well that’s all common sense right? Common sense… yes. Commonly implemented correctly… no.

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

One Response to Top 4 Causes of a Dissatifying Web Experience

  1. Jonas Hartley says:

    There are a lot of usability issues that major sites have solved over the years, but more often users have learned to use bad interfaces. In addition to feature fatigue, there are always going to be considerations that require developers to refine usability. It’s better than it’s ever been, but until my mom can get around the web without confusion, there’s work to be done.