So why are people dissatisfied with their experience at your site? Jason Green has brought to the forefront some research conducted by Standford Persuasive Technology Lab that indicates the top 4 reasons.
1. Not able to find specific/needed information.
2. The website is confusing.
3. The website loads too slowly.
4. The existence of broken links.
Well that’s all common sense right? Common sense… yes. Commonly implemented correctly… no.