Jennifer Laycock is always so nice to include me. Where would I be without her?
So here goes… the top five reasons why I blog:
#5 – Because I can. – I’m a strong believer in the theory that everybody is entitled to my opinion. If I did not give it I would be depriving millions thousands hundreds tens of people the opportunity to hear what I have to say.
#4 – Links. Be honest, we all love links. At least those of us in the SEO industry. We blog because we want people to link to us, which gives us link juice. And the bigger and taller the glass of link juice the more refreshing.
#3 – Authority building. A blog is a great way to establish yourself as an authority on your topic. If you write stuff that is interesting and/or entertaining then others in and out of your industry will begin to look to you as the go-to guy.
#2 – Industry recognition. If you become an authority or even slightly well-known through your blog you begin to get recognition from your peers in the industry. They may agree or disagree with you but who cares… they know who you are!!! That recognition brings opportunities that you might not otherwise have.
#1 – The educational experience. Blogs create a wonderful exercise in thought clarification. Whether you’re writing or reading everything gels into the pool to help you clarify what you know and what you believe. SEO is so inexact that many experts can disagree on simple points. Or they can agree, but disagree as to why. Reading and writing blogs helps your brain navigate through the information and allow you to come to your own conclusions (along with your own testing, of course.)
My conclusion: blogging is a very narcissistic activity. Don’t let anybody tell you otherwise!