The meta search engine Dogpile has released a research study that shows that the top search results between the major search engines are largely unique.
Majority of all first results page results across top search engines are unique.
• On average, 66.4% of Google first page search results were unique to Google.
• On average, 71.2% of Yahoo! first page search results were unique to Yahoo!
• On average, 70.8% of MSN first page search results were unique to MSN.
• On average, 73.9% Ask Jeeves first page search results were unique to Ask Jeeves.
Search result ranking differs significantly across major search engines.
• Only 7.0% of the #1 ranked non-sponsored search results where the same across all search engines for a given query.
• The top four search engines do not agree on all three of the top non-sponsored search results as no instances of agreement between all of the top three results were measured in the data.
• Nearly one-third of the time (30.8%) the top search engines completely disagreed on the top three non-sponsored search results.
• One-fifth of the time (19.2%) the top search engines completely disagreed on the top five non-sponsored search results.
The implications of this data is significant to both the search marketers as well as those seeking to pay for SEO services. Getting a #1 position for your keywords across all the top search engines is largely out. In fact, according to the study, the chance of getting your keywords in the top 10 on all search engines is increasingly difficult, as each of the engines build their own voice with their search results.
- 84.9% of total results are unique to one engine
- 11.4% of total results were shared by any two engines
- 2.6% of total results were shared by any three engines
- 1.1% of total results were shared by any four engines
Thanks to Search Day for pointing out the whitepaper.