Success is never achieved by half-assing it. And web marketing is no different. Without putting too fine of a point on it, successful web marketing requires the whole ass.
Most businesses venturing out into web marketing have a general idea of what they want: a stronger web presences. There are a lot of components that go into making your web marketing campaign successful, and they all work together.
- Social media is a great tool for brand and relationship building, but social media alone is half-assing it.
- Content strategy is great for messaging and drawing in new potential customers, but content alone is half-assing it.
- Keyword optimizing is great for helping pages rank in search engines, but keyword optimization alone is half-assing it.
- Usability optmization is great for increasing site conversions, but usability optimization alone is half-assing it.
I think you get the point. Each of these allows you to get a bit of success in one specific area, but each only covers one area of the web marketing pie. If you’re only looking for partial success, then that’s a route you can go.
The other option would be to take a single bite out of each piece. A little social, a little content, a little keyword and usability optimization. Kind of like a sampler plate. In the end, you’re still only getting a piece.
[inlinetweet prefix=”” tweeter=”” suffix=””]When it comes to the stomach of web marketing, it’s never full.[/inlinetweet] Every bite just rouses the appetite more. In more realistic terms, it allows for web marketing progress, but not at a very brisk rate.
Truly successful web marketing requires the whole pie. Not a piece and not a bite of each piece. Many businesses want a “whatever it takes” web marketing strategy. But agencies that provide that strategy are usually not considered because someone else put together a strategy based on the customer’s budget. Does that mean the second company is offering a better strategy? No, it just means that the first company gave you a more realistic picture for success, rather than focusing on the budget.
Every business has a budget to follow, but success comes at a cost. Half-assing your web marketing leads to half-assed results. The buffet may be more expensive, but you generally leave more satisfied.