Success is never achieved by half-assing it. And web marketing is no different. Without putting too fine of a point on it, successful web marketing requires the whole ass.
Most businesses venturing out into web marketing have a general idea of what they want: a stronger web presences. There are a lot of components that go into making your web marketing campaign successful, and they all work together.
- Social media is a great tool for brand and relationship building, but social media alone is half-assing it.
- Content strategy is great for messaging and drawing in new potential customers, but content alone is half-assing it.
- Keyword optimizing is great for helping pages rank in search engines, but keyword optimization alone is half-assing it.
- Usability optmization is great for increasing site conversions, but usability optimization alone is half-assing it.
I think you get the point. Each of these allows you to get a bit of success in one specific area, but each only covers one area of the web marketing pie. If you’re only looking for partial success, then that’s a route you can go.
The other option would be to take a single bite out of each piece. A little social, a little content, a little keyword and usability optimization. Kind of like a sampler plate. In the end, you’re still only getting a piece.
When it comes to the stomach of web marketing, it’s never full. Every bite just rouses the appetite more. In more realistic terms, it allows for web marketing progress, but not at a very brisk rate.
Truly successful web marketing requires the whole pie. Not a piece and not a bite of each piece. Many businesses want a “whatever it takes” web marketing strategy. But agencies that provide that strategy are usually not considered because someone else put together a strategy based on the customer’s budget. Does that mean the second company is offering a better strategy? No, it just means that the first company gave you a more realistic picture for success, rather than focusing on the budget.
Every business has a budget to follow, but success comes at a cost. Half-assing your web marketing leads to half-assed results. The buffet may be more expensive, but you generally leave more satisfied.