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E-Marketing Performance Blog

Avoid Performance-Killing Website Architecture Issues With This Checklist

Website Architecture Checklist

The backend architecture of your site can make or break your website’s performance in the search engines. Site architecture can account for about 30% of a successful SEO campaign and easily account for 100% of a website’s lack of performance.

Without a solid site architecture and proper architectural implementation, your website can end up with a number of performance-killing stumbling blocks that will affect your visitor’s experience on your website and/or prevent the search engines from ranking your content where it deserves. You’ll find yourself with fewer indexed pages, lower rankings, less visitors and lackluster sales.

A number of architectural issues can be overlooked by the search engines as they get better at analyzing and interpreting web code. However, I’ve never been a big fan of leaving it to the search engines to interpret a site correctly. Interpretation leaves room for mistakes, and those mistakes can cost a great deal when you’re not being found in the search results. The best solution is a permanent fix for whatever problems are affecting your website.

Good architecture creates a more visitor- and search engine-friendly website that will boost crawlability, improve navigation, create better search relevance and increase conversion rates.

website architecture checklist infographic

Download a Printable PDF

This checklist is a part of the free downloadable companion piece to The Best Damn Web Marketing Checklist, Period! Download The Best Damn Web Marketing Cheat Sheet! for an easy-to-print and check-off version that includes this and 35 other checklists!

Embed this Infographic on Your Site:

<a href=”https://www.polepositionmarketing.com/emp/website-architecture-checklist/” rel=”nofollow”><img title=”Website Architecture Issues Checklist Inforgraphic” src=”https://www.polepositionmarketing.com/wp-content/uploads/2015/09/actualimage_final_new.jpg” alt=”Improve Your Website’s Rank & Performance by Solving Architectural Issues [Checklist] #webmarketing #infographic @PolePositionMKG” width=”” height=”” /></a><br /><a href=”https://www.polepositionmarketing.com/emp/website-architecture-checklist/” rel=”nofollow”>Infographic</a> by <a href=”https://www.polepositionmarketing.com” rel=”nofollow”>Pole Position Marketing</a>

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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