An old conversation has resurfaced on the Search Engine Watch Forums regarding PPC pricing models. One member suggested that he charges 10% of the marketing budget which drew this response:
I believe there would be a conflict of interests if I suggested my customers they should increase their budget, because I would increase my revenues too. How do you handle such a situation when the customer is suspicious?
What do you think? is there a conflict here. I see how there could definitely be some manipulation here but to me that’s no different than any service industry recommending that you partake of their additional services. When I take my car for an oil change and my mechanic tells me that my brakes need to be replaced, I appreciate that (if they are honest, of course). In fact, I consider that to be my mechanics job to be honest about such things.
Contribute your thoughts to the conversation here.