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E-Marketing Performance Blog

What PPC Pricing Models Are Best

An old conversation has resurfaced on the Search Engine Watch Forums regarding PPC pricing models. One member suggested that he charges 10% of the marketing budget which drew this response:

I believe there would be a conflict of interests if I suggested my customers they should increase their budget, because I would increase my revenues too. How do you handle such a situation when the customer is suspicious?

What do you think? is there a conflict here. I see how there could definitely be some manipulation here but to me that’s no different than any service industry recommending that you partake of their additional services. When I take my car for an oil change and my mechanic tells me that my brakes need to be replaced, I appreciate that (if they are honest, of course). In fact, I consider that to be my mechanics job to be honest about such things.

Contribute your thoughts to the conversation here.

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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