Lower Head


E-Marketing Performance Blog

Where Have All the Good SEOs Gone?

I read a blog comment the other day that said that good SEOs are easy to find. Maybe I’m in a completely different world but I find this to be further from the truth. It’s not that there are not plenty of good SEOs out there but I think that many of them are already wrapped up in either their own consultancy businesses or working as in-house SEOs. But are all good SEOs really that comfortable where they are?

At various times I’ve put out both local and national ads looking for SEOs. Both as in-house and as subcontactors. I’m often surprised by the lack of response I get. Sure, I understand why I might not get a good response for in-house work, there are not many locals who are strong SEOs and those outside of the area may not want to pick up and move for a job they can do at home in their pajamas. But what about sub-contractors?

Yeah, I often get responses from other SEO companies that will allow me have them manage the client, but that’s not what I need. We do things our way so we look for someone that can come in and work with our processes and procedures. This isn’t discounting any value an SEO brings to the table, but just looking for someone who will work within the framework of what we sell, not the framework of what they sell.

Ideally we like to bring people in-house, but we often work with sub-contractors that will be a part of our team. This means we bring them in and treat them just as any other employee working for us. So where are they? As our business continues to grow we are always on the look out for good people to bring in. If you are, or know anybody, interested in being a part of our team as an SEO subcontractor, let me know!

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

8 Responses to Where Have All the Good SEOs Gone?

  1. Stoney G deGeyter
    Stoney deGeyter says:

    Lots of SEOs make money in your PJ, but I think many of them outsource a LOT of what they do. One guy (or gal) can’t be an expert in writing great content AND spending enough time building links AND do the ongoing tweaking AND coding AND all the reporting AND handle all client concerns at the same time. Well, I guess they could but they couldn’t have more than a small handful of clients and charge some considerably hefty hourly fees.

    Me, I wear my boxers to work, but since I’m behind the desk nobody else notices!

  2. Igor M. says:

    Stoney …. after speaking to about 27 SEO companies and 4 “consultants” I learned to spot B.S.

    One guy will tell you one thing, another will say it absolutely differently or opposite. I simply decided to add it to my other Marketing duties here. (until it gets to be too much, then we’ll outsource).

    I found about 3-4 SEOs who are truly great. BUT … they own themselves. They make money in their PJs.

  3. Jaan Kanellis says:

    Actually I try to concentrate most of my work with larger marketing agencies, SEO companies that need a trustworthy SEO. This free me up to do the actual SEO work and not have to manage many of the billing issues, customer service, etc. Sometimes I work under the umbrella of the company, sometimes the clients don’t even know I exist.

    I do have my own clients and am very happy to continue with them and sign more, but as you have mentioned above when your one guy you do reach a threshold. This is why I am leaning towards partnering with larger companies.

    The bad part of this is many of them want you full time or would love to have you relocate, but I am very happy to be in my own boss for a long time to come.

  4. Stoney G deGeyter
    Stoney deGeyter says:

    many of them want you full time or would love to have you relocate,

    That’s the absolute truth, especially in my case! I don’t mind using sub contractors remotely but I would so much prefer to have someone in-house. But I think there is so much more to be gained for all involved to be in-house. Of course as someone who is their own boss, I also fully understand the need and desire to be such.

  5. Ron Castle says:

    I don’t own any PJ’s. Nylon hiking shorts and a tee shirt are the usual attire.

  6. Stoney G deGeyter
    Stoney deGeyter says:

    Gotta get yoursefl a par of “Manjamas”. None of these are my personal style, usually go with shorts / shirt combo. (but I don’t wear it to work!)

  7. Dave Bird says:

    I think everybody should stop being so shy!

    4 years on and ‘Manjamas’ are the in-thing, especiialy for the recession-consciuos home SEO.

    How things change…