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E-Marketing Performance Blog

Why, SEO?

question mark SEO
The purpose of a search engine optimization marketing company is to carefully craft webpages and links in order to “optimize” the chance that their client’s pages will appear in the first few pages of search engine results; preferably on the first page. The truth is readers rarely look past the top 10-20 URLS found. SEO companies also look over their client’s webpages and give them a list of ideas to make their site more user-friendly and content relevant. SEO methods will not reach their full potential if your website is less then par and cryptic. SEO can get them there but your website has to make them stay and buy.

Google is one of the top search engines that Pole Position Marketing and other SEO’s will go after using their PageRank thesis, patented by Sergey Brin and Larry Page in 1998, that states that a webpage is important if it is pointed to by other important pages. Put simply a SEO’s link building strategy focuses on finding other relevant page ranking sites and asking them for a link on their site. With the right site this is like handing in a job application with a reference from the President or Donald Trump. Without having other important webpages linking to your various webpages your website is sitting in the cafeteria by itself and Google is the popular kid who won’t make eye contact.

internet map
The truth is 40% of WebPages change every week and 23% of .coms change daily. There are billions of pages added to the web each year and there are an estimated 128 million American online users. Google alone has 250 million searches per day. What does that all mean? SEO is more important then ever. Link building, one SEO strategy, is imperative to make a businesses website stick out of the crowd by creating a content savvy/popular site. There are so many Americans searching the web each day, an estimated 60 million to be exact, that as a business not to have your website in front of the crowd is profit suicide.

Link of the Week:
Scared the googlebot will never find you? Send the googlebot an email at http://www.google.com/addurl.html

BuzzWord for 2007: Web 2.0 (refers to a perceived second generation of web-based communities and hosted services. More of a social web experience between person to person)

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

3 Responses to Why, SEO?

  1. Greg Rollett says:

    Way to put it all out there in the best way possible. The line about being the lonely kid in the cafeteria was killer. Hopefully advice like this will get skeptical companies to jump on board the SEO train before competition leaves them at the station.

  2. theGypsy says:

    Nice post… I also recently covered the values of SEO and thought I’d drop by and mention it… not to link drop, I don’t need em (wierd thing for an SEO dood to day huh?)…

    Anyways, I just wanted to add to the concept with the Value of SEO which is a contuniation of a Search Engine Guide post :0)

    Just my 2c

    Dave

  3. Good article however SEO is only one part of Internet Marketing Strategies and not to be separated from full online business development concept as I challenged in my article Website design, SEO and stupidity. The main objective should be Internet marketing metrics and ROI of eCommerce operations.