The purpose of a search engine optimization marketing company is to carefully craft webpages and links in order to “optimize” the chance that their client’s pages will appear in the first few pages of search engine results; preferably on the first page. The truth is readers rarely look past the top 10-20 URLS found. SEO companies also look over their client’s webpages and give them a list of ideas to make their site more user-friendly and content relevant. SEO methods will not reach their full potential if your website is less then par and cryptic. SEO can get them there but your website has to make them stay and buy.
Google is one of the top search engines that Pole Position Marketing and other SEO’s will go after using their PageRank thesis, patented by Sergey Brin and Larry Page in 1998, that states that a webpage is important if it is pointed to by other important pages. Put simply a SEO’s link building strategy focuses on finding other relevant page ranking sites and asking them for a link on their site. With the right site this is like handing in a job application with a reference from the President or Donald Trump. Without having other important webpages linking to your various webpages your website is sitting in the cafeteria by itself and Google is the popular kid who won’t make eye contact.
The truth is 40% of WebPages change every week and 23% of .coms change daily. There are billions of pages added to the web each year and there are an estimated 128 million American online users. Google alone has 250 million searches per day. What does that all mean? SEO is more important then ever. Link building, one SEO strategy, is imperative to make a businesses website stick out of the crowd by creating a content savvy/popular site. There are so many Americans searching the web each day, an estimated 60 million to be exact, that as a business not to have your website in front of the crowd is profit suicide.
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Scared the googlebot will never find you? Send the googlebot an email at http://www.google.com/addurl.html
BuzzWord for 2007: Web 2.0 (refers to a perceived second generation of web-based communities and hosted services. More of a social web experience between person to person)