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E-Marketing Performance Blog

Will Online Shopping Continue to Grow?

Online shopping has continued to grow as the number of online purchases have been increasing significantly each year. Online shoppers are also spending more time shopping, as the average has increased from 2.4 to 3.1 hours a week. Will online shopping continue to grow each year forever? From a revenue standpoint, of course. However, in regard to percentage of consumers that participate, I don’t think so. In my opinion, the brick & mortar shops will never go away significantly, and I think people are only willing to buy so many types of products online. Although, I am talking long term, like 10+ years from now. I think many years from now online commerce will “peak” in regard to percentage of total consumers. There are so many attributes of brick & mortar shopping that cannot be affectively duplicated by online shopping, including three of the human senses.

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

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