Online shopping has continued to grow as the number of online purchases have been increasing significantly each year. Online shoppers are also spending more time shopping, as the average has increased from 2.4 to 3.1 hours a week. Will online shopping continue to grow each year forever? From a revenue standpoint, of course. However, in regard to percentage of consumers that participate, I don’t think so. In my opinion, the brick & mortar shops will never go away significantly, and I think people are only willing to buy so many types of products online. Although, I am talking long term, like 10+ years from now. I think many years from now online commerce will “peak” in regard to percentage of total consumers. There are so many attributes of brick & mortar shopping that cannot be affectively duplicated by online shopping, including three of the human senses.