Word of Mouth Marketing

Word of mouth marketing is probably the most effective form of marketing there is. It’s not what you say about yourself, what you pay others to say about you, or even what others say about you to you–it’s about what others say about you to their friends and associates and colleagues.

The thing about word of mouth is it tends to work in favor of the negatives. That is, people are more willing to say something about a negative experience they have had rather than a positive experience. A negative experience stirs up emotions, which tends to activate the vocal cords (or fingers, depending on the mode of communication.)

Every business wants to have good word of mouth about them, and while natural word of mouth is good, sometimes it requires a bit of an incentive.

We have started sending our clients an email to do just that.

We would like you to give away $1000 worth of our optimization services to other businesses which you have a relationship with. Simply forward all or part of this email to anybody you know that has a business that may benefit from our optimization services. If they contact us through this email (being sure to mention that they received it from you) we will give them $1000 off from their optimization strategy purchase.

Who Should You Send This To?

Anybody you know that owns, operates or is in a management position of a business (with or without a website):

• Colleagues
• Friends
• Distributors
• Suppliers
• Relatives
• Contractors
• Sub-Contractors
• Vendors
• Personal Gardner
• Baby-sitter
• Favorite restaurant
• etc

But it gets better. For every account that gets signed as a result of you forwarding this email, we’ll give YOU $1000 worth of optimization services as well. And the best part for you is that there is no limit to the thousands of dollars worth of our services you can receive.

This is my first draft so if you have any revision suggestions, send them along. While we have many, many clients who are happy, and willing to give us testimonials, this is a bit of an extra incentive to remember to brag us up to others, and hopefully drum up some additional business for us and some extra cash for them.