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E-Marketing Performance Blog

You Won’t Learn A Thing Reading This Post


I love Reno, but we’re not exactly a hub of technological excitement. The tech industry here is growing, but I can’t say we have a substantial pool of SEO-savvy job candidates to choose from. This makes hiring experienced Reno search engine optimization specialists a bit tricky. My standard joke about this is we have one interview question: “Do you know what SEO means?” If they answer yes then they’re hired!

Before I go any further, let me say that Pole Position Marketing has one of the most spectacular teams of marketing professionals in the industry, making us the go-to Reno SEO firm for local businesses.

I’m getting to the point…

Before you tire of all my link dropping, I’m going somewhere with all this. We may not have always be able to hire people with the exact experience for the positions they fill, but one thing we make sure to do is hire people who have the ability to learn. And while I love taking my peeps to SEO conferences and conventions to fill their heads with more knowledge, the real learning happens not in a conference session but in the field doing the work.

Dale Carnegie, author of How to Win Friends & Influence People says, “Learning is an active process. We learn by doing. Only knowledge that is used sticks in your mind.” It doesn’t matter how many books you read or how many conferences you attend, you won’t truly learn anything until you get out there and do it for yourself. The knowledge gathering is important, but only in as much as it’s being used.

Learning is essential to business growth.

Pole Position Marketing has an expectation that team members will spend at least an hour a day on education. But the bigger issue is that the information they consume in a book or from blogs, or whatever else, is then to be applied into their daily work. That’s where they truly learn first hand what does and doesn’t work and in the process are able to take their skills to a whole new level.

Information can be like a pond. If information flows in but has no outlet, stagnation sets in. On the other hand if information comes in and has adequate outflow, you have a healthy “pond” capable of supporting life. Your life. Don’t put aside your books and seminars and whatever else, but you don’t want to rely on that either. Take what you learn, apply it to what you do and find out what works and doesn’t work for yourself. Only then will you have truly learned something of value.

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