Apr 24 2007
Copywriting Tip- Just the Facts, Man
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People enjoy statistics and percentages. Whether it is, “this product has a four out of five mom’s approval rating.” or “over 85% of the population needs this product.” consumers like to see concrete facts, not generalities. Plus it makes you look smarter! I trust smart people for the most part and consumers do too.
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Tags: Search & Marketing
Posted in Search & Marketing
