Throughout history, communication has evolved. Common vocabulary has gone from “thou” to “you” to “u”, and in some cases, to “fu!”
Once common words change spelling, meaning and even become obsolete. (Anyone remember wearing “slacks”?) New is the new old.
Soundbites have become essential to anyone wanting to make a point. If it can’t be said in nine seconds, you’re SOL!
I think it’s policy that no policy is good policy unless it can fit on a bumper sticker.
Paragraphs in old books sometimes go on for pages. Paragraphs today are usually no more than a few sentences.
Even long chapters appear too difficult for our quick-takeaway minds to absorb. Why else would Dan Brown be so popular?
We’ve been spoiled by social media. Some might use a different word. #ruined
In the internet age, we have to look beyond the 9 second soundbite and start thinking in 140 character twitterbites.
We must communicate in standalone points. Anything more than 140 characters can’t be tweeted. (120 for retweets.)
If your point is tied to larger concepts that can’t be quickly summarized, it’s difficult to get it socialized.
We have to write–and often even speak–in a way that allows our thoughts to be socialized as easily as possible.
Instead of just getting your post title tweeted by a few, isn’t it better to get your point retweeted by many?
Tweeting a post title is cool and all, but if you can make your point in a tweet, well, you made your point.
Post titles say, “This might interest you.” Twitterbites say “Here’s a good point.”
Twitterbites pass your “authority” without someone having to be read (or scan) your entire blog post.
Do twitterbites prevent clicks? No more than free SEO advice loses clients. Sounds good in theory but doesn’t pan out.
You don’t have to blog in exact twitterbites, but the more you provide, the greater opportunity for re/tweets.
The more re/tweets your twitterbite gets, the greater the exposure, and more your authority builds. #allgood
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.