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PubCon 2006 Vegas: PPC Tracking and Reconciliation

In this session, John Marshall, CEO of Click Tracks, made a really good presentation on “the anatomy of a click”. He explained exactly what happens when someone clicks on your PPC ad, and used this explanation to account for the discrepancy between the different traffic numbers that each web analytics program puts out for the same inquiries.

Google marketing manager Jeff Gillis spoke of a new and upcoming Google product called Website Optimizer. This new product aids the process of testing the affects of different content on a web page, and ultimately which content engages your visitors the most and leads to conversions. Also, Jeff mentioned a valuable resource for any web marketer that gives helpful information on how to convert visitors, it’s called Converison University.


Discover Link Building Secrets from 20 Industry Pros

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud. Read Max's full bio.

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