Posts Tagged ‘breadcrumbs’

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I was talking to a client the other day and they asked about one of our recommendations. We mentioned that they might want to add some breadcrumbs to the site to improve navigation and usability. They had no idea what I was talking about. I realized that this may be one of those words we industry insiders use that has no meaning to most other people. For that reason I thought a brief tutorial on breadcrumbs would be in order.

Breadcrumbs are a nice little addition to a website that largely goes ignored but can be a significant help to those that like to use them. They make both usability and navigation easier. The primary purpose of breadcrumbs is to provide a visual indicator to your visitor where they are in the site and give them an easy link “back” to higher up categories.

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I’m continuing to work my way through questions submitted during a webinar I gave on Website Architecture. You can check out Parts one, two, three, four, five and six. This post covers questions on URLs, breadcrumb navigation, CMS, Database driven sites, 301 and 302 redirects, navigation, heading tags, broken links and HTML theft.

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Like a sound site architecture and directory structure, product categorization can play a significant role in how both search engines and users are able to access your products. There are two important things to consider when determining how to categorize your products. 1) Is each product assigned to the most appropriate category or categories? and 2) is multiple categorization creating duplicate content? The first issue frustrates your users and the second the search engines.

Looking for examples of both of these I found exactly what I was looking for on The Home Depot website. Click here to keep learning

A friend of mine sent me an email last week, asking about optimization for his personal website. My reply was long winded (which is typical coming from me) and I after I sent the email I thought it was decent fodder for a blog post about very basic SEO.

Here’s our exchange, or at least most of it …

What is the name of the files you work on? I started my web-site and wanted to start getting people to check it out. I know that is what you do. I wanted to research how to do it. If you wanted I could pay you to help.

Having no clue what he was asking me I relied with: Click here to keep learning

Site Clinic

The first session of the last day was site clinic, hosted by Shari Thurow and Matt Bailey. In this session, audience members’ web sites were reviewed from a usability and SEO standpoint. The site clinic brought about many good tips and ideas:

• Always have call to actions above the fold
• Keep higher ranking word links above the fold
• Stay away from blue text unless using it for links
• Give users a sense of place on every page by using breadcrumbs
• Use benefit-oriented copy to show users what your products would do for them
• Utilize a context rewrite module for long URL’s
• Check your site using Yahoo! Site Explorer to discover link structure

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Fundamentals Track, Tuesday 4:45 – 6:00 PM
Successful Site Architecture

Moderator: Barbara C. Coll, CEO, WebMama.com
Matthew Bailey, President, Site logic Marketing
Derrick Wheeler, Senior Search Strategist, Acxiom Digital

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During the design phase of building a website all too often we find that the end result is really nothing more than what somebody decided “looked good”. In some cases it’s a combination (or compromise) of what a handful of individuals have determined to be “good enough”. What many fail to realize is that web design and visitor usability go hand in hand.

How the site is developed, along with the underlying coding structure, plays a significant role on whether your site meets the usability requirements of your audience. Below are a number of individual elements that must be considered in every website design. While each plays a minor role over the total usability of a website, together they add up to be much more than the sum of their parts.

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A site’s navigation structure is extremely important in providing a rich, friendly user experience. Well designed and implemented navigation assists in the process of helping visitors identify sections and pages of the website that interest them and then in moving them in that direction. If you’re able to implement a solidly developed navigation system on your site you’ll also be providing strong visual cues to the depth of content you have available. This alone can be an immediate first-impression indicator of trust.

When a site’s navigation is intelligent, focused and intuitive, visitors have to think less and are able to more immediately find what they are looking for with minimal guesswork or backtracking. This, in turn, will most often translate into better overall conversion rates.

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