Audio feed[audio:http://www.polepositionmarketing.com/emp/blog-audio/usability-analogy.mp3]
Every day, we get businesses coming to us looking to improve their search engine rankings. They want to talk about an SEO campaign, but one quick look at their site and we see that SEO may not be the right approach for them. Usually in these cases, the site needs a complete usability makeover.
These businesses, however, don’t want to discuss website architecture, visitor usability, or even making their site search engine friendly. They want rankings and want them now.
I understand their standpoint. These are small businesses looking to purchase a service that will get them near instant visibility and exposure. “We’ll take care of the rest,” is what they often imply. But therein lies the problem. SEO and SEM without good usability is like inviting people out to eat at a rat and roach infested restaurant. You may bring people in, but you won’t make them happy.
Click here to continue reading at Search Engine Guide…
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Stoney deGeyter leads an exceptional crew of web marketers who work overtime to make him look good. He's a prolific writer on all things web marketing and has published a few ebooks, tutorials and tools that help make online marketing (look) easier. He's also a very friendly guy who loves to help others velocitize their web marketing. In his free time Stoney gets involved in community services and ministries, enjoys his friends and loves on his kids. Read Stoney's full bio.
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