Decisions, decisions. Whether someone makes a purchase from your site isn’t just about product pages and shopping carts. If they have a question about a product, they need to be able to find a way to contact you easily. If they can’t, they just might decide to take their business elsewhere. And online, that’s quite simple to do with just a few clicks.
In my latest blog post on Search Engine Land, I detail why an optimized “Contact Us” page is critical to not only providing visitors with much-needed information, but can also help generate leads and ultimately sales. And in the end, isn’t that your goal? I hope you’ll find these tips useful for your site.