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21 Most Important Words in the English Language

The most important word:


The two most important words:

Thank You

The three most important words:

All is forgiven

The four most important words:

What is your opinion

The Five most important words:

You did a good job

The six most important words:

I want to understand you better

The least important word:


(Source: Becoming a Leader of Influence)

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

4 Responses to 21 Most Important Words in the English Language

  1. Daniel Sitter says:


    Great wisdom from a short post! These reminders have been floating around for some time but should never be overlooked.

    Imagine what would happen in society and business if every parent, boss, friend, employee, teammate and others would embrace these thoughts!


  2. Stoney G deGeyter
    Stoney deGeyter says:

    “Becoming a Leader of Influence” was written by John Maxell, one of the most respected writers on the subject of leadership. You can take it however you want.

    You’ve already proven why “I” is the least important. Nobody cares what you think until you have shown them that you care about what they think.

  3. Bob bobbobson says:

    I’m guessing “Becoming a Leader of Influence” is one of those awful American business speak books whose sole purpose is make money for the author and nobody who actually reads the book?

    Why is “I” the least important word anyway? How would you order food?

    And – the 5 most important words – “You did a good job”, What about “Watch out for that bus”…. ?

    I hate rubbish like this. And remember, there’s no “I” in team kids… ugh…

    Excuse “me” while “I” throw up in “your” face.

  4. lionel bourn says:


    Thanks for reminding us – this is good stuff we need to constantly be recalling.