I think that by now everyone pretty much agrees that words are an important part of your website and your online marketing campaign. While a picture may be worth a thousand words, sometimes just a few words can provide the right mental picture your audience needs in order to make that final buying decision.
For many business owners, writing can be a daunting task. Sure we know our products and services inside and out and putting what we know into words is easy enough, but that’s about as far as it gets.
Is that enough to sell? Sure.
Could more be done to sell better? You bet!