Instagram is the ideal social networking platform to showcase your brand’s visual appearance and creativeness.
Your trademark doesn’t really have to be “visually appealing or attractive” to have an “Instagram-Worthy Snap.”
Many “monotonous industries” like packing manufacturers or IT consultants are doing a great job by providing engaging content & compelling visuals every day.
Here are a few simple things you should contemplate to make your Instagram branding strategy much immeasurable.
Modernizing Your Bio
The first and leading thing to do after building the Instagram account for your brand is to renew your bio. Since Instagram only provides a single link in the bio, be sure to place the link which lands to the central landing page of your business website.
Focusing on Real Followers
When the primary emphasis is on developing an engaging audience, try to concentrate on getting “Real Followers.” Don’t just continue followers to improve the numbers instead make loyal customer support.
Engaging with Audience
“Actually, communicate with your customers.
Use the language that they use.
Chat about the things they talk about.
Never feed salad to a lion.”- Jay Acunzo, Vice President, NextView
Don’t neglect your audience. Try to engage with your audience through comments and reply to their queries.
Getting the Perfect Shot
Instagram’s essentially is a visual-centric platform, so make sure the picture you’re posting doesn’t show your weak photographic/graphics skills. The light, head of the photograph, shapes & color should be on point.
Instagram filters are prepared to add the remaining climactic effects to your post.
A significant factor in securing your brand on Instagram is only posting the highest point images and graphics. With a compelling photo and video editing app like Instasize, you can produce professional regarding edits in a snap.
In addition to photo editing tools and filters, it allows you to add the call to action message with chic text layovers, or frame your images with border and cropping tools – all reasonable means to generate the highest quality Instagram posts for your label.
Caption The Capture
Instagram is all about captions! Placing a rich, essential content in a precise way can just do miracles for your post. Try using well-planned and call-to-action phrases that don’t seem too conventional or frantic.
Using The Live Feature
You can also utilize these features to promote your brand’s relevancy in follower’s feed, call them to some behind the scenes anecdotes, or collude with other brands to extend the reach. Increase the audience with high-quality live videos & story marketing.
You can also connect your audience in a Q&A session to develop a trustworthy relationship with them.
“Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann
Using Social Media Scheduling Tool
Maintaining all social media accounts definitely and timely is another vital part of your social media marketing strategy.
Make certain to be synchronized with all your social media content management.
For an intelligent and appropriate administration of your social media accounts, we suggest using a tool like Social Champ for social media posting schedule.
It will assist you to be more fruitful & post like a pro on every social media account by a single tap.
Using Suitable Hashtags
Instagram hashtags help you to get your content or post visible, but to use them effectively is also an art. Instagram gives a limit of 30 hashtags per post. Many try to appropriate the total limit while others focus on the trending one.
“90% of Instagram posts from top brands use seven hashtags or fewer.”
“In the World Full of Bots, Be A Human”
Every person has a different aesthetic & personal taste when it comes to deciding the picture to post. The best advice or trick is to act & write more humanly to stay connected with your followers while using hashtags effectively. A hearty caption is a key to engagement!
Or, start building your own personal brand on Instagram. Try this Free Personal Branding Worksheet to learn how to do that.
In an Instashell!
With millions and billions of active users every day, Instagram has for sure picked up great power and strength in the marketing world.
Instagram users value high-quality content.
Create visuals that provide your audience with interesting information or showcase your brand in a new, unique way.
Optimize your content by writing entertaining captions that engage.
” This article was originally published in the Blog.Socialchamp.io” and has been written by the help of Farzal Khan, working as a Community Manager at Social Champ.