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E-Marketing Performance Blog

A No-brainer

Yahoo and Ipsos has recently done a study which suggests that the awareness of RSS is quite low among most U.S.-based internet users

I could have told them this before they had done this research. I may not have given them the exact numbers, but still…

Most everyone I know has no idea what a blog is or what RSS is. Even people who use personalized services such as MyYahoo or MyMSN which rely on RSS feeds have most likely never heard of RSS. Also, people who use blogs on sites such as MySpace still don’t quite understand what it is or what they are doing. They just see that they type something in the text box and it comes up on the screen.

I’m not saying that these people are dumb or anything, it’s just that they aren’t as technologically educated as the “technorati” and other internet savvy people are. They have other stuff they’re interested in, naturally.

“The study found that only 12% of all users were aware of RSS, and just 4% had knowingly used the technology for reading feeds from blogs, news sources and other regularly updated content sources on the web”

No duh.

“Who’s using RSS? Among aware users, the majority are male (71%), between 18-34 (50%), with a college level or higher education (67%) with an average income of $74,000.”

Basically, business men and computer nerds.

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

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