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E-Marketing Performance Blog


A series of new tools for pay-per-click advertisers has just been released by Chicago-based search engine advertising intelligence company AdGooroo.

“AdGooroo clients advertising on Yahoo! now have access to detailed information about every competitor in their industries. With this information, they can discover new keywords, improve their ad copy, benchmark their campaigns against the industry, and more.”

“AdGooroo’s Seasonal Index allows search engine advertisers to instantly view the relative level of competition within a keyword group over a sixty-day period, condensing several competitive intelligence tools into a single, revealing chart. This allows advertisers to both align their search campaigns with other marketing efforts as well as pinpoint which keyword groups to capitalize on and at precisely what time.”

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

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