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E-Marketing Performance Blog

Advanced ROI Calculator Tool for SEO Campaigns

PRESS RELEASE: Pole Position Marketing Releases Advanced ROI Calculator for Search Engine Optimization (SEO) and Online Marketing Clients.

Reno, Nevada September 1, 2005 – Pole Position Marketing (www.PolePositionMarketing.com), a leading provider of online marketing and search engine optimization solutions, has announced a major upgrade to its ROI (return on investment) calculator. The upgrade is designed to give their SEO clients greater leverage in tracking their online advertising campaigns.

An essential component to Pole Position Marketing’s client reporting suite, the ROI calculator now features comprehensive tracking capabilities that summarize expenses and results across a broad range of online campaigns including radio buys, sponsored ads and more.

“The upgraded changes have been rolled out and are now available for our clients to take advantage of these new, improved tracking and reporting features,” said Stoney deGeyter, company president.

The new upgrade will allow return on investment calculations for page views, sales, and rates of conversion based on website traffic level, advertising costs and other important factors by selected date ranges.

By offering advanced investment tracking the ROI Calculator delivers greater ROI transparency. Users will now be able to calculate the cost of total page views as well as the costs based on optimized page view over a customizable per-visit, per date range scale.

The latest upgrade makes it easy for users to access calculations on the cost per sale, cost per sales dollar generated and average sales amounts over any given date range.

In addition, the ROI calculator upgrade now lets users find out overall conversion rates as well as conversion rates that are based on unique users.


POLE POSITION MARKETING is a search engine marketing firm specializing in search engine optimization (SEO). The firm customizes their services to each client to define targeted keywords and improve the company’s rankings for each of those keywords in order to drive targeted traffic to their website. The ultimate goal of these optimization strategies is to increase web-based sales and maximize the company’s return on investment. Pole Position Marketing has been a leader in web promotion strategies since 1998 and has clients worldwide.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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