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E-Marketing Performance Blog

Aging your Website to Perfection

Browsing through my news scrapes this morning I came across a headline titled “Google’s Patent Implications”. I’ve read quite a bit about this already and was about to pass it by when I noticed it was written by Jill Whalen. Jill is not known to be an algorithm chaser so it struck me as odd to see her write something regarding Google patents—which relate directly to the search algorithm. I’m not taking a jab, this is just something I didn’t expect.

Jill provides a very nice (yet somewhat random) summary of the current sandbox and aging delay issues that many web sites are facing when trying to achieve top search engine rankings. Anybody asking themselves, “why am I not ranked?”, should read this.

Jill also links to another article by Scottie Claiborne which provides more information about the aging delay.

Much of what is written in regard to the search algorithms is speculation, however reading through patent applications can provide a good sense of the direction that search engines are going to improve results and/or weed out spam.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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