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E-Marketing Performance Blog

Reporters, Columns, and Actionable Items

Writing an article on SEO is difficult enough, even for those of us immersed in the industry. I often run across mainstream news articles about SEO that are considerably out of date or a story about something new that’s really, well, not.

For someone not in the SEO industry the learning curve is considerable. I realized this truth when I was called by a columnists from the Wall Street Journal’s Startup Journal.

I was initially approached after Sarah Needleman found one of my articles published on Web Pro News. I had multiple conversations with Sarah, helping her put story ideas together (which ultimately changed direction after conversations with her editor) and giving her a crash course on SEO.

The end result is probably not the article I would have written (or expected) and I think that her greenness to the subject of SEO shows. Of course, I might be able to see a lot more of that simply from the conversations between us. All said and done I think the article does a fair job and probably speaks to her audience, though I’m not sure if it leaves the readers with anything actionable. I guess that’s not uncommon for such articles and just something that I tend to look for in things that I read.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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