A couple of years ago I took a riff of Seth Godin’s line “All Marketers are Liars” and drew another conclusion: All Marketers are Thieves.
It’s true, there is nothing new in marketing, it’s just old things repackaged in a new way. Brian Clark’s Teaching Sells course is really about this very thing. Take what others have done, put it in a shiny new package and you’ve got yourself a viable product.
Heck, I readily admit that our good friend Bob Loblaw is a ripoff of both Arrested Development and Burger King. You’ll have to read both of those posts to get the relation between the two.
Of course it’s said that imitation is the sincerest form of flattery. In Hollywood imitation is typically a lower grade ripoff done by lesser people with lesser imagination. In marketing, it can often work the other way around.
Check these out:
September 18, 2007: Content is Dead. Community is King Now.
November 7, 2007: Content is Dead, Community is King?
Of course I’m completely biased and like my take better, but you can decide. Though an “inspired by” credit link would have been a nice addition.