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E-Marketing Performance Blog

All Marketers are Thieves, Part II

A couple of years ago I took a riff of Seth Godin’s line “All Marketers are Liars” and drew another conclusion: All Marketers are Thieves.

It’s true, there is nothing new in marketing, it’s just old things repackaged in a new way. Brian Clark’s Teaching Sells course is really about this very thing. Take what others have done, put it in a shiny new package and you’ve got yourself a viable product.

Heck, I readily admit that our good friend Bob Loblaw is a ripoff of both Arrested Development and Burger King. You’ll have to read both of those posts to get the relation between the two.

Of course it’s said that imitation is the sincerest form of flattery. In Hollywood imitation is typically a lower grade ripoff done by lesser people with lesser imagination. In marketing, it can often work the other way around.

Check these out:

September 18, 2007: Content is Dead. Community is King Now.
November 7, 2007: Content is Dead, Community is King?

March 29, 2007: Link Bait is the New Reciprocal Link
November 9, 2007: Linkbait is the New Reciprocal Links Page

Of course I’m completely biased and like my take better, but you can decide. Though an “inspired by” credit link would have been a nice addition.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

2 Responses to All Marketers are Thieves, Part II

  1. Stoney G deGeyter
    Stoney deGeyter says:

    Aaron, I know exactly what you mean. I’m terrible about bookmarking and therefore remembering where I was influenced, so by no means do I have a right to complain.

  2. aaron wall says:

    wow… I added a link to your post. I think I have noticed doing that (after the fact) about 3 times now. I imagine the actual number is much higher. When you read about 200 pages a day you don’t remember everything you have seen, though I am sure your post probably influenced mine. Maybe I should remember to search before I write a headline!

    I was just updating my ebook and added a link to your keyword guide in it too.