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E-Marketing Performance Blog

Always Be Testing Book Review

Always Be TestingAlways Be Testing: The Complete Guide to Google Website Optimizer
Author: Bryan Eisenberg & John Quarto-vonTivadar
Paperback: 336 pages
Cost: $18.89
Published: August, 2008

I’ve had a copy of Always Be Testing: The Complete Guide to Google Website Optimizer, on my shelf for over a year now and had just recently gotten around to reading it. I picked it up once, read 10 pages, put it down, and “more important” books came along.

Once you get past the first few chapters, which read like a Google Website Optimizer infomercial, Testing is an important book on not just the necessity to test, but the how-to and the what. It’s the latter part that makes Testing such a great resource.

Obviously the authors can’t tell you everything that you need to test, there’s just too much for that, but they do provide some great examples along with questions and ideas for you to start thinking in the right direction.

You don’t have to be a testing expert for Testing to make sense. Aside from a few math-geek pages the book is remarkably easy to read, understand and get yourself into implementation territory.

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