Many small businesses are at a financial disadvantage when it comes to marketing their website. Too often they don’t have the funds, time, or resources needed to engage in as much marketing as they would like. Unlike larger businesses with deep pockets, small business often have to rely on do-it-yourself strategies built upon free advice gathered from blogs, forums, and social networking sites.
This gives them a lot to worry about, making sure they are doing it right and that the results will be all they had hoped for. And hoping it doesn’t break their budget in the process.
Every small business owner wants to get the most value for the money they spend on their marketing efforts. Simply put, the ROI must be there. But even with a good SEO and a good campaign outline, you can still break your budget–or render your SEO campaign ineffective–when you let your worries get the best of you. Worrying about smart things is smart. Worrying about the other stuff, well, that just sets you up for failure.
Here are five things you should stop worrying about if you don’t want to blow your SEO budget over the top: