I’m a bring-a-sandwich-for-lunch kind of guy, but on Fridays I like to get out of the office for lunch. Just down the street is one of the few Burger Kings in Reno, and sometimes you just got to have a Whopper. (I had an Angus ‘Shroom and Swiss, but that’s another story).
I go to Burger King for the burgers, but I’ve got to hand it to their marketing team, for making my BK stay all that much more enjoyable. Have you noticed the little sayings they started putting on their wrappers?
It didn’t take a genius to create a fry carton that sits upright in your car’s sup holder. After all, we had the guy who made this thing tested and his IQ came back at like 115. Respectable, yes. Genius? Not quite.
Nice order. The Angus. No nonsense. No holdin’ back. Just a big ol’ steak burger and you, getting down to business. Enough chit-chat already. It’s time to eat.
It’s always good to try new things. Especially new things smothered in sauteed mushrooms and Swiss cheese. It’s a sign that you’re really having things your way.
This cup makes a statement about you. It says “Hey, look at me, I’m an ambitious yet responsible person.” You could have gone larger, but you didn’t. You could have gone smaller, but again, you deferred. No, you know exactly what you want in life, nothing more, nothing less. It’s good when you have things your way.”
Do these things help sell the burger, fries or soda? Nope, not at all. But they help make your purchase and overall experience that much better.
Marketing isn’t all about getting people to your business or website, it’s often about keeping them there or ensuring that while they are there they have a pleasant experience. That’s how you get them back in the door the next time.
Think about what you can do to make your business stand out in your visitors mind. Are you simply just one of a thousand others peddling the same wares in the same old way? Or is there some way you can make your visitors have a better experience on your site over your competitors?
Having a unique selling proposition (USP) can help, but short of that, give your visitors a unique experience, something that makes them want to return to you rather than someone else.