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E-Marketing Performance Blog

Constructing Effective Web Pages: Images


Images can be used to convey many important concepts and visual cues to the visitor while also giving your site a more professional or elegant look. It’s important to use images properly but within moderation, consistent with the needs of your target audience. As mentioned earlier, text in images is virtually invisible to the search engines. You should only use text within an image if it is unimportant to the search engine optimization and ranking process.

In the HTML code, images are placed using the < img > tag and designating the location of the source (src) file.

< img src="/images/logo_main.jpg" / >

When using images, be sure that each is used appropriately to enhance the concepts conveyed on the page it is on, is clean, and works to help “sell” your product or service.

Search for all posts in this series on Constructing Effective Web Pages, or follow the links to previous posts.

Web Languages
Page Title
Page Description
Page Keywords
Paragraph Headings
Body Content

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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