Article Marketing

Tinu Abayomi-Paul lends us some helpful reasons why article marketing can be helpful to your search engine optimization. For example, writing articles that are relevant to your site are more valuable than articles written just for frivolous linking purposes.

“A link from a site that you’re not linked back to has more value than one where you may be required to, simply because changes in the way search engines rank sites include an adjustment for exchanged links.”

“If you write articles that stay on the topic of your site, the page where your article appears is more effective as a page that links back because it is more relevant.”