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EBLOG

E-Marketing Performance Blog

Article Marketing

Tinu Abayomi-Paul lends us some helpful reasons why article marketing can be helpful to your search engine optimization. For example, writing articles that are relevant to your site are more valuable than articles written just for frivolous linking purposes.

“A link from a site that you’re not linked back to has more value than one where you may be required to, simply because changes in the way search engines rank sites include an adjustment for exchanged links.”

“If you write articles that stay on the topic of your site, the page where your article appears is more effective as a page that links back because it is more relevant.”

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

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