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E-Marketing Performance Blog

Ask Not?

Will Ask Jeeves be renamed? Possibly. MarketWatch is reporting that the new owner of Ask.com, Barry Diller, is considering renaming the engine.

“We’re thinking about renaming it,” Diller said during a question and answer session at the D3 — All Things Digital conference in Carlsbad. “It probably won’t be called Ask Jeeves.”

When pressed as to what the the engine might be renamed Diller answered that a name had not been decided but, it “might be one of those words without the other.”

Unless they are considering a complete name overhaul I suspect that AskJeeves will become simply Ask. The engine has already branded as Ask.com so changing the name to that isn’t much of a stretch. I simply cannot image them changing the name to Jeeves.com.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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