We just beta released a tool designed to measure the performance of a keyword ranking campaign. KRP (Keyword Ranking Performance) is designed to provide a mathematically accurate scoring system by analyzing the following:
- Search engine rankings on the top 5 U.S. search engines (Google, Yahoo, MSN, AOL, Ask.com)
- Site visibility in relation to top search ranking positions
- Search engine market share for all web searches
- Click-thru ratio of top rankings on each search engine
- Conversion rate of each search engine
- Top ranking overlap across multiple search engines
- And other statistical metrics
Give it a whirl. I’m interested in getting your feedback.
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Tools and Resources
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