Lower Head


E-Marketing Performance Blog

New Tool for Scoring Keyword Visibility

We just beta released a tool designed to measure the performance of a keyword ranking campaign. KRP (Keyword Ranking Performance) is designed to provide a mathematically accurate scoring system by analyzing the following:

  • Search engine rankings on the top 5 U.S. search engines (Google, Yahoo, MSN, AOL, Ask.com)
  • Site visibility in relation to top search ranking positions
  • Search engine market share for all web searches
  • Click-thru ratio of top rankings on each search engine
  • Conversion rate of each search engine
  • Top ranking overlap across multiple search engines
  • And other statistical metrics

Give it a whirl. I’m interested in getting your feedback.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

2 Responses to New Tool for Scoring Keyword Visibility

  1. Stoney G deGeyter
    Stoney deGeyter says:

    Truman, Just tested the calculator and it worked fine. After you punch in your rankings and calculate you should see a new scoring image appear near the top (just below the text).