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E-Marketing Performance Blog

New Tool for Scoring Keyword Visibility

We just beta released a tool designed to measure the performance of a keyword ranking campaign. KRP (Keyword Ranking Performance) is designed to provide a mathematically accurate scoring system by analyzing the following:

  • Search engine rankings on the top 5 U.S. search engines (Google, Yahoo, MSN, AOL, Ask.com)
  • Site visibility in relation to top search ranking positions
  • Search engine market share for all web searches
  • Click-thru ratio of top rankings on each search engine
  • Conversion rate of each search engine
  • Top ranking overlap across multiple search engines
  • And other statistical metrics

Give it a whirl. I’m interested in getting your feedback.

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