The easier you make the checkout process on your eCommerce site, the more likely people will be to complete their transactions. One of the easiest things you can do to achieve this goal is provide a useful minicart.
Minicarts are often found at the top of a web page, or they may be an overlay that displays when moused over. Whatever the format, these small elements can be very powerful. Without leaving the page they are on, they allow customers to see what is in their cart and usually how much their total is so far. By eliminating the need to go to the full shopping cart page to keep track of their order, visitors have a better shopping experience and will be more inclined to follow through with their purchases.
So what if you don’t have a minicart? Well, obviously your whole site will implode and you will experience your own personal apocalypse! OK, maybe not. But seriously, the more clicking your visitor has to do to complete a purchase the more likely they are to decide that it’s not worth the hassle. Maybe they don’t REALLY need that new widget, or maybe they can get it on another site that is easier to use.
By following the few action points in the infographic below, you can make sure that your minicart is as useful as possible so visitors will want to make that purchase through your site.
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This checklist is a part of the free downloadable companion piece to The Best Damn Web Marketing Checklist, Period! Download The Best Damn Web Marketing Cheat Sheet! for an easy-to-print and check-off version that includes this and 35 other checklists!
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<a href=”https://www.polepositionmarketing.com/emp/avoid-shopping-cart-abandonment/” rel=”nofollow”><img title=”Minicart Checklist Infographic” src=”https://www.polepositionmarketing.com/wp-content/uploads/2015/05/Info-Graphic-Minicart-1.jpg” alt=”Reducing Cart Abandonments with a Minicart [Checklist] #webmarketing #infographic @PolePositionMKG” width=”” height=”” /></a><a href=”https://www.polepositionmarketing.com/emp/avoid-shopping-cart-abandonment/” rel=”nofollow”>Infographic</a> by <a href=”https://www.polepositionmarketing.com” rel=”nofollow”>Pole Position Marketing</a>